Woke

Gen Z Slang

Definition

Woke: AAVE-origin slang for being alert to social injustice and inequality; now also used (often pejoratively) to label progressive politics or perceived performative activism.

Examples

"She tries to stay woke, reading up on systemic racism and calling out inequity when she sees it."

"Critics blasted the show as “woke” because of its diverse casting, while others saw the representation as overdue."

"The brand’s statement was labeled “woke” performative activism since it made bold claims but didn’t follow through with action."