Very demure, very mindful
Gen Z SlangDefinition
A tongue-in-cheek TikTok phrase for a prim, understated “quiet luxury/clean-girl” vibe—often used ironically to mock performative mindfulness and restraint.
Examples
"Sipped a $14 matcha in head-to-toe beige while whispering about boundaries—very demure, very mindful."
"She filmed a morning routine in a cashmere robe, humble-bragging that “less is more”: Very demure, very mindful."
"Declined shots, posed with a tiny handbag, and called it self-care—very demure, very mindful."